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Put AI to work.

Your business. Your systems. Now with AI.

AI at work

From first idea to everyday use.

Everything it takes to bring AI into your business, in one team.

Know where AI fits.

We learn how your team works, then show where AI saves the most time. Before anything is built.

Learn more about strategy and assessment

Your tools. Now smarter.

We bring AI into the systems, apps and workflows you already run. No starting over.

Learn more about integration

Built on AI. From day one.

New products, services and internal tools with AI at the core, planned and built with you.

Learn more about new AI systems

Your app. Built faster.

Custom web and mobile apps, built by our engineers with AI-assisted engineering. Every change is reviewed by an engineer before it ships.

Learn more about web and mobile apps

Support and training

Here after launch.

We keep your AI running, improve it as you grow, and train your team to use it well.

Learn more about support and training

Your AI. Your way.

We build around your needs and your choices, not a package.

01

Your AI provider.

You choose it. We agree it with you in writing before work starts.

02

Your apps.

Connected with your own accounts. Each gets only what the job needs.

03

Your rules.

You decide where a person steps in. A person approves anything that matters.

What AI can do for you.

Six examples of work we can hand to AI. Yours might look different, and that's the point.

Awake at 2 AM.

Hi, can I change the delivery address on my order?

AIYes. Open the order, choose Edit address and save. Want me to send you the link?

Yes, please.

DoneAnswered from your help article

Booked while you were busy.

Thursday

9:00 AMFree

10:30 AMDana Reyes · call

Done

Best leads first.

New lead · Harbor & Co

91%

Match with your best customers

Person Sent to sales

Monday's numbers, on Monday.

Weekly numbers

Ready Mon 8:00 AM

Money inMoney outPerson Finance lead checks

Small fixes, ready for review.

#128 fix: date format on invoices

3 files changed · tests passed

Person Engineer reviews before it ships

Paid on time, politely.

  1. Invoice INV-0042 · 7 days overdue
  2. Polite reminder sent
  3. Done Paid in full

See it work.

Every example runs on apps you already have. Coral is what the AI does. Amber is where a person decides.

Answer.

Customer questions answered day and night, from your own help articles. Anything unusual goes to a person.

In
Intercom (customer message) and Notion (your help articles)
AI
Finds the answer, writes the reply
Out
Intercom (reply sent) · Slack (hard questions), a person decides

Book.

Requests for a call or visit become booked meetings, with no back-and-forth. Unusual requests go to a person.

In
Intercom (asks for a time) and Google Calendar (your free slots)
AI
Picks a slot and books it → checks “Usual request?”
Out
if yes: Google Calendar (meeting booked) · if yes: Intercom (confirmation sent) · if no: Slack (unusual requests), a person decides

Qualify.

Every new lead checked against who your best customers are, scored, and sent to the right person.

In
HubSpot (new lead) and Notion (customer profile)
AI
Scores the lead → checks “Strong match?”
Out
if yes: HubSpot (deal created) · if yes: Slack (hot lead to sales), a person decides · if no: HubSpot (added to follow-up)

Report.

Money in and money out, summed up every Monday. Your finance lead checks the numbers before they go further.

In
Stripe (payments), QuickBooks (expenses) and Shopify (orders)
AI
Sums the week → checks “Books balance?”
Out
if yes: Notion (weekly report page) · if yes: Slack (finance lead checks), a person decides · if no: Asana (mismatch to review), a person decides

Build.

Small bugs fixed and ready for review. An engineer approves every change before it ships.

In
Linear (bug report) and GitHub (your codebase)
AI
Writes the fix → runs the tests → checks “Tests pass?”
Out
if yes: GitHub (pull request opened) · if yes: Vercel (preview ready) · if yes: Slack (engineer reviews), a person decides · if no: Linear (back to the team), a person decides

Collect.

Late payments chased politely and on time. Disputes go straight to a person.

In
Stripe (overdue invoices), Xero (customer accounts) and HubSpot (contact history)
AI
Reads accounts → checks history → checks “No dispute?”
Out
if yes: Stripe (reminders sent) · if yes: Xero (accounts updated) · if yes: Google Calendar (follow-up set) · if no: Asana (disputes to team), a person decides
01 · Support · Answer01 / 06
Scroll to see the next example

Example 1 of 6: Answer

See it work.

Every example runs on apps you already have. Coral is what the AI does. Amber is where a person decides.

Answer.

Customer questions answered day and night, from your own help articles. Anything unusual goes to a person.

In
Intercom (customer message) and Notion (your help articles)
AI
Finds the answer, writes the reply
Out
Intercom (reply sent) · Slack (hard questions), a person decides

Book.

Requests for a call or visit become booked meetings, with no back-and-forth. Unusual requests go to a person.

In
Intercom (asks for a time) and Google Calendar (your free slots)
AI
Picks a slot and books it → checks “Usual request?”
Out
if yes: Google Calendar (meeting booked) · if yes: Intercom (confirmation sent) · if no: Slack (unusual requests), a person decides

Qualify.

Every new lead checked against who your best customers are, scored, and sent to the right person.

In
HubSpot (new lead) and Notion (customer profile)
AI
Scores the lead → checks “Strong match?”
Out
if yes: HubSpot (deal created) · if yes: Slack (hot lead to sales), a person decides · if no: HubSpot (added to follow-up)

Report.

Money in and money out, summed up every Monday. Your finance lead checks the numbers before they go further.

In
Stripe (payments), QuickBooks (expenses) and Shopify (orders)
AI
Sums the week → checks “Books balance?”
Out
if yes: Notion (weekly report page) · if yes: Slack (finance lead checks), a person decides · if no: Asana (mismatch to review), a person decides

Build.

Small bugs fixed and ready for review. An engineer approves every change before it ships.

In
Linear (bug report) and GitHub (your codebase)
AI
Writes the fix → runs the tests → checks “Tests pass?”
Out
if yes: GitHub (pull request opened) · if yes: Vercel (preview ready) · if yes: Slack (engineer reviews), a person decides · if no: Linear (back to the team), a person decides

Collect.

Late payments chased politely and on time. Disputes go straight to a person.

In
Stripe (overdue invoices), Xero (customer accounts) and HubSpot (contact history)
AI
Reads accounts → checks history → checks “No dispute?”
Out
if yes: Stripe (reminders sent) · if yes: Xero (accounts updated) · if yes: Google Calendar (follow-up set) · if no: Asana (disputes to team), a person decides

coral = AI does it · amber = a person decides

Works with what you use.

A few of the apps we connect to. Don't see yours? Ask us.

Ask about your app

Sales & team

  • Slack
  • HubSpot
  • Salesforce
  • Notion
  • Asana

Money & commerce

  • Stripe
  • Shopify
  • QuickBooks
  • Xero
  • Square

Support & scheduling

  • Intercom
  • Google Calendar

Engineering

  • GitHub
  • Linear
  • Vercel

App names belong to their owners. Seroft isn't affiliated with or endorsed by them.

From first call to everyday use.

  1. 01

    Talk

    A short call about your goals.

  2. 02

    Assess

    We map how work flows today, and where AI helps most.

  3. 03

    Plan

    You choose the AI, the apps and where people decide.

  4. 04

    Build

    We integrate, test on real cases and refine.

  5. 05

    Launch

    We go live with you, train your team and keep improving.

How we work

Privacy

Private by design.

We never sell your personal data. Privacy is where we start, not a setting we add later.

Ready to put AI to work?

Tell us what you'd like to improve. A person reads every message.

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